茶道 · TEA CEREMONY
A private tea ceremony, performed anywhere in the world.
By Soho Nakamura — Certified Tea Master.
The Philosophy
Matcha is everywhere now. But almost no one has actually experienced a tea ceremony.
The tea ceremony, sado, is not about rules or rituals. It is about sharing the same space, the same moment, with full attention. When that happens, strangers get closer. A busy mind goes quiet. An ordinary event becomes something people remember.
Soho Nakamura brings that experience to wherever you are in the world.
The Offering
A traditional Japanese sweet is served to prepare the palate before the tea.
Soho prepares matcha by hand. Every movement is deliberate. The room goes quiet on its own.
Each guest receives a bowl of matcha, prepared with full attention. A simple moment — but one that stays with you.
Soho shares the story of sado — its history, philosophy, and what it means today. Questions welcome.
All you need is a space. Soho brings everything else.
The Tradition
Founded in the early Edo period by Kobori Enshu (1579–1647), Enshu lineage is one of Japan's most distinguished tea ceremony schools. Unlike schools that emphasize strict austerity, Enshu lineage is guided by the aesthetic principle of Kirei-sabi — a refined beauty that balances elegance with rustic simplicity.
Kirei means beautiful. Sabi means the quiet, graceful weathering of time. Together, they produce a tea aesthetic that is neither cold nor ostentatious — but warm, and deeply human.
Enshu lineage embraces openness to new expressions and cross-cultural encounters. It is this spirit that makes it uniquely suited to the world stage — a tradition that welcomes the world without compromising its essence.
You don't need to know anything about tea ceremony to feel something during it. That's the point. And that's why it works anywhere in the world.
Kirei-sabi — Refined Rustic Beauty
The Moments
Galleries, private homes, event venues. Every space became a tea room.
The Master
中村宗豊
Nakamura Soho
Born into the world of modeling, Soho Nakamura spent his twenties traveling to over 50 countries, living between cultures and languages.
Returning to Japan during the pandemic, he embarked on a journey through all 47 prefectures — rediscovering the depth of his own culture. It was on this journey that he encountered the way of tea.
After three years of dedicated training, he was granted the name Soho Nakamura(中村宗豊) by the Grand Tea Master of Enshu lineage — a rare honor that marks him as a certified tea master.
Today, he carries the spirit of the tea ceremony beyond Japan's borders — fluent in English, and at home in the world.
The Occasion
The Invitation
Tea ceremonies, brand collaborations, creative projects — whatever you have in mind, just reach out.
Every message gets a personal reply.