Soho Nakamura tea ceremony

茶道 · TEA CEREMONY

A Japanese Tea Ceremony,
Anywhere in the World.

A private tea ceremony, performed anywhere in the world.
By Soho Nakamura — Certified Tea Master.

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The World Knows Matcha.
Few Know the Way of Tea.

Matcha is everywhere now. But almost no one has actually experienced a tea ceremony.

The tea ceremony, sado, is not about rules or rituals. It is about sharing the same space, the same moment, with full attention. When that happens, strangers get closer. A busy mind goes quiet. An ordinary event becomes something people remember.

Soho Nakamura brings that experience to wherever you are in the world.

One Hour. Four Moments.

01

Sweets

A traditional Japanese sweet is served to prepare the palate before the tea.

02

The Performance

Soho prepares matcha by hand. Every movement is deliberate. The room goes quiet on its own.

03

One Bowl of Tea

Each guest receives a bowl of matcha, prepared with full attention. A simple moment — but one that stays with you.

04

Talk & Q&A

Soho shares the story of sado — its history, philosophy, and what it means today. Questions welcome.

Approx. 60 min
Up to 30 guests
Worldwide
All equipment provided by Soho
Kimono or contemporary dress — your call

All you need is a space. Soho brings everything else.

The Art of Enshu lineage

Founded in the early Edo period by Kobori Enshu (1579–1647), Enshu lineage is one of Japan's most distinguished tea ceremony schools. Unlike schools that emphasize strict austerity, Enshu lineage is guided by the aesthetic principle of Kirei-sabi — a refined beauty that balances elegance with rustic simplicity.

Kirei means beautiful. Sabi means the quiet, graceful weathering of time. Together, they produce a tea aesthetic that is neither cold nor ostentatious — but warm, and deeply human.

Enshu lineage embraces openness to new expressions and cross-cultural encounters. It is this spirit that makes it uniquely suited to the world stage — a tradition that welcomes the world without compromising its essence.

You don't need to know anything about tea ceremony to feel something during it. That's the point. And that's why it works anywhere in the world.

綺麗さび

Kirei-sabi — Refined Rustic Beauty

Soho Nakamura — Enshu lineage Tea Master

Soho Nakamura — Enshu lineage Tea Master

中村宗豊

Nakamura Soho

Born into the world of modeling, Soho Nakamura spent his twenties traveling to over 50 countries, living between cultures and languages.

Returning to Japan during the pandemic, he embarked on a journey through all 47 prefectures — rediscovering the depth of his own culture. It was on this journey that he encountered the way of tea.

After three years of dedicated training, he was granted the name Soho Nakamura(中村宗豊) by the Grand Tea Master of Enshu lineage — a rare honor that marks him as a certified tea master.

Today, he carries the spirit of the tea ceremony beyond Japan's borders — fluent in English, and at home in the world.

Ideal For

Whenever people gather and you want the moment to actually mean something.

Private Gatherings Embassies & Diplomatic Events Luxury Brand Activations Royal Events Fashion Shows Wellness Retreats Corporate Hospitality Cultural Festivals Museum Openings Milestone Celebrations

Let's Talk.

Tea ceremonies, brand collaborations, creative projects — whatever you have in mind, just reach out.
Every message gets a personal reply.

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